For startups, every rupee counts, especially in the early stages where hiring the right talent can make or break the business. But traditional hiring methods can be expensive, time-consuming, and…
As globalizing your digital presence becomes increasingly prevalent (not just to big international brands), companies now have to manage content launches across the globe, in various languages, and across different…
The top most crucial factor for effective email marketing? Engagement. If your email series goes in a typical linear progression for promotion or education, your subscribers will grow not only…
Where personalization used to be an additional perk for digital marketing, it’s now a necessity. Personalization means showing relevant content to relevant buyer personas to match their interests, challenges, and…
As more and more brands adopt omnichannel marketing, it’s essential and complex to assess campaign effectiveness across multiple channels. Yet, when brands have the ability to understand audience interactions and…