According to Venngage, consistent branding can help a business increase its revenue by 23%. You should not ignore the importance of branding as a food business if you want to generate more sales. Keep reading this blog to find fourteen actionable branding tips that you can adopt this year!
1. Improve your product packaging
How can you make your food products stand out from tons of products on supermarket shelves? Proper food packaging can make your products attractive to your target audience. For example, screen printing on glass bottles can make your food items look amazing.
Good packaging increases the visual appeal of your products. Customers are more likely to shop for your products if they look high quality. You should choose green packaging solutions for your food products to show that you care about protecting the environment.
2. Build your social media presence
Proper social media presence plays an important role in your marketing strategy. Your prospects will find it easier to trust you if you receive many positive reviews on your social profiles. Getting recognition on social media can help you sell more food products.
The good thing about social media marketing is that you can easily get started. When starting your SMM journey, you don’t have to hire an agency or allocate a social media marketing budget. Make sure you focus on your social media to achieve your long-term branding goals.
3. Start your website
A proper website can help you showcase your brand. It gets easier for you to show who you are and what you stand for as a business with a website. The information you provide on your website about your food business can also help you stand out from your competitors.
Remember that the story doesn’t end after buying a domain and hosting plan and setting up your website. You have to design your website so that it looks attractive to your customers. Here is how you should set up the website for your food business:
- Make your website mobile-friendly.
- Remove unnecessary elements for your website.
- Keep your website engaging for your users.
- Choose colors for your website that align with your logo.
- Enhance the visual appeal of your website.
- Pick attractive fonts that highlight your brand image.
4. Engage your audience with email marketing
According to statistics, around 55% of people check their email before heading to the office. Therefore, you need to focus on email marketing to stay close to your target audience.
Building your email list and setting up your email campaigns can be hectic for you as a food business owner. However, you should put your effort into email marketing to reap its long-term benefits.
5. Write your mission statement
As a business owner, you need to show what values you stand for and how you want to achieve the goals you’ve set for yourself. Declaring your “Mission statement” can help you enlist your goals and prove to your target audience that you want to positively impact society.
Here is how you can write a proper mission statement:
- Identify the long-term goals of your food business.
- Avoid writing an essay nobody would read.
- Be ready to change what you’ve written in your mission statement.
- Get feedback about your mission statement from your employees.
6. Understand your target audience
How can you sell more food products if you don’t know what your target audience wants? If you keep thinking that your food items are “super tasty” and customers like them, you won’t be able to sell more food products.
Make sure you learn about your target audience to help you build a strong brand. You can get help from online resources to learn how you can unearth important information about your target audience and use it for your branding efforts.
7. Learn from your competitors
As a food business owner, it should not be your goal to “invent the wheel.” You should be willing to adopt the strategies that have worked for your competitors and have helped them build a strong brand.
Understanding your competitors’ tactics is not as difficult as you might think. You can start breaking down the branding strategies of your competitors yourself. However, if you don’t have time, you can hire a digital agency to understand the strategies of your competitors.
8. Gather feedback from customers
It is impossible to strengthen your brand as a food business if you don’t know what your customers think about your products. You should gather feedback from your target audience to help you improve your food items.
Gathering feedback will also help you in your branding efforts. Feedback will show you what themes you have to incorporate in your branding efforts to achieve your branding goals.
9. Stay consistent about your branding efforts
Consistency is the key to helping you strengthen your brand. If you change your branding strategy every month, you won’t come across as a “consistent” brand to your target audience.
Before creating a branding strategy, think properly and then stick to it. Doing so will ensure that you catch the attention of your prospects and benefit from your branding efforts.
10. Run persuasive ads
As per Statista, 225.8 billion U.S. dollars were spent on advertising in 2020. The collective ad expenditure shows that businesses rely on ads to strengthen their brand and generate more sales.
You can also benefit from ad campaigns to achieve your branding goals as a food business owner. For example, running video ads on social media can help you persuade your audience to buy your food products.
11. Collaborate with other brands
It can get hard for you to earn the trust of your target audience as a food business if you are new to the industry. To get recognition faster, you can team up with other brands to secure your place in the market.
For example, if you sell fast food items, you can team up with a local beverage brand to introduce your food products without spending money on running ads.
12. Sell your food products online
Establishing your online store can help you sell more food items easily. Keep in mind that most people order food online. If you don’t have an online store, you won’t be able to cater to those people who rely on food delivery. Your ecommerce presence will also help you strengthen your brand online.
It can be costly for you to set up your online food store. You can team up with 3rd-party services to make the food delivery process easier for you.
13. Offer special discounts
As a new food business, if you want to strengthen your brand in a short time, you can try offering special discounts to your customers. Discounts help you stand out from other food businesses. If you sell quality food products and that too at an affordable price, who wouldn’t want to buy your products?
Here is how you can build a discount strategy:
- Persuade new customers with special discounts.
- Introduce a loyalty program for repeat customers.
- Offer special discounts during holidays.
- Encourage your customers to subscribe to your special plans.
- Retarget your old customers with a new, exciting offer.
14. Team up with influencers
Influencer marketing is a relatively new type of marketing that enables you to connect with your target audience via top influencers in your target industry. Compared to other marketing strategies, influencer marketing requires you to have a bigger marketing budget.
But influencer marketing can help you achieve your branding goals faster than other marketing strategies. You can hire a digital agency to craft and implement an influencer marketing strategy for your food business.