Starting a business can be simple or tough – it depends on your preparedness. If you’re looking to start a digital marketing agency like Sobe Viral Marketing, knowing the right things to do can save you time and money. Minimizing errors increases your chances of business success, which is why this guide has been compiled for you.

As a startup digital marketing agency, you must ensure you’re equipped with the right tools to get the job done. Some of the important resources that’ll come in handy include;


Starting any business is a lot of work. However, half of the job is done when you have the requisite experience and expertise. In terms of experience, you need to understand the agency-side and client-side of your business. You must understand that your business comes first, and customer satisfaction equally holds the top spot.

A balance between your business and the client side can help you improve your offering, scale your products and services, and improve your overall bottom line. If you don’t already have the experience needed to run an agency or to deliver quality results, it may be best to outsource or get your learning hat on.

Sales skills:

Running a business is all about showing your target audience what you can do and what they are missing when not buying from you. Your sales skills must be top-notch to convert more clients. In fact, as a digital marketing agency, business owners want to see how well your sales are doing – especially as this is a pointer to what you can achieve for them.

Remember that the more clients you can close, the more revenue you’ll generate from your business.

Good personal network:

Businesses thrive when owners can leverage their personal and professional network as best as possible. As a startup digital marketing agency, your personal network may be able to get you into some rooms to generate leads and customers. Your network may also be the first customers for your business.

Leveraging all your resources can put your business on all cylinders, helping you hit the ground running.

Now that you understand some of the resources necessary to start a digital marketing agency, we move over to the business and numbers side of the equation by breaking down the costs involved in starting your new agency.

How to start a digital marketing agency from scratch

The digital marketing world is diverse. This means you can offer an array of services to businesses and brands. Starting your agency will be much easier when you follow these steps.

Select a target market

The first step to establishing your internet marketing agency is selecting your target market. As a startup, do not make the mistake of thinking you can do it all. It is best to focus on a small audience, prove yourself, and expand gradually than to fail woefully targeting more than you can handle.

In selecting your target market, consider your experience and what you can offer. You should also consider what’s likely to give the most results quickly. This can be an early win in converting your clients into loyal customers.

Pick a specialty

The internet marketing world is diverse. You may get lost in the heat and noise with plenty of services to render. It is best to select a specific service or combination of services you can offer your customers.

Some of the common areas you can specialize in include;

Email marketing

Reputation management

Pay-per-click advertising

Social media marketing

Content marketing

UX and web design

Local marketing

Pick the right billing structure

Researching the services, you intend to offer can help you design the right billing structure. Are you charging a one-time fee, or is a monthly payment package better? Are you billing on the hour or per job? These are essential to keep your customers happy and your business profitable.

Select the right lead generation channels

Your internet marketing agency will not readily kick off if you don’t do the right things. Consider where your target audience is and meet them there. You should also be willing to show your audience what they are missing by not working with you or purchasing your services.

How much does it cost to start a digital marketing agency?

The cost of establishing your internet marketing agency can vary. Some people invest a few thousand dollars into their business, while others put in hundreds of thousands of dollars. The scale of your investment will be determined by who you wish to target. Targeting Fortune 500 companies may require you to spend much more than local business targeting.

Below are some costs to consider when establishing your digital marketing agency.

  • A website
  • Email marketing software
  • Social media marketing/scheduling software
  • Content creation software
  • Reporting software
  • Conferencing software
  • A workspace
  • A business license and business checking account
  • Business card and print

By Manali