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How Content Marketing Can Drive Organic Traffic to Your Website

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The difference between being on the first and second page of a search engine results ranking is a 143% jump in organic traffic.

Organic traffic refers to the views on your site that don’t come from promoted or sponsored content. For example, the views that come from clicking a link when using a search engine. This type of traffic is what confirms to a search engine that your site is legitimate and should be prioritized. 

Content marketing is one of the best ways to improve your organic traffic. Keep reading to learn everything you need to know about content marketing.

What is Content Marketing?

Content marketing involves making content that is optimized for viewers and engagement. 

This means creating content that your viewers want to see that isn’t necessarily an ad. For example, a lot of businesses have a blog on their website. 

A blog becomes a host for all different types of media content, from videos to images to text posts. The subject matter ranges from behind-the-scenes content to interviews, product spotlights, solving problems related to the product, and much more. 

How Does it Work?

Customers are drawn in by content more than they are by ads. This means if they search a problem using specific keywords, the content will come up as an answer to their question. The products and services of the company are sprinkled into this content as supplementary material to solve the customer’s problem. 

This is why one of the best content marketing tips is to incorporate search engine optimization (SEO) in your content. There are a few ways to do this. 

The most important is the use of keywords. Using keyword tools, you can identify what keywords your customers are looking for and create content using these keywords. Search engines create their result rankings based largely on keyword matching. 

Another marketing tip is to use reader-friendly layouts so your customers can skim content to find what they’re looking for with ease. 

What Happens if You Don’t Use Content Marketing?

Without content marketing, it means you’ll get very little organic traffic. Your site will rank very low on the search engine results pages, which means very few people will see it. 

To combat this, your company will have to prioritize ads since that’ll be your only other source of views. But ads cost a lot more to get the same amount of views that good content marketing can get you. 

If you’re looking to improve your site’s organic traffic, check these content marketing services out!

Benefits of Content Marketing

Content marketing helps your business boost its search engine result ranking. This has huge benefits for your business since more engagement leads to more views, which leads to more engagement.

Without content marketing, you’ll either have to spend a fortune on ads or get lost in the search engine results pages. 

If you found this article about content marketing to be helpful, check out our blog for other internet and tech content!

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